Handy, tasty, organic, recycleable.
Being the first is often considered a key to success in business. To be certain, it lends an advantage but only if the product is strong enough to withstand the stresses of competition. In the long run, the better product usually wins. It will if consumers are given free will to chose.
Even though they weren’t the first to the market with a compact energy bar, Clif Bar WAS one of the first energy bars targeted for the outdoor market that used natural ingredients and resembled a cookie or breakfast bar more than a tooth breaking, chocolate-coated chemistry experiment. (Yes, back in the day I actually did break a tooth on a PowerBar, the first energy bar, but not the tastiest.)
Over time Clif Bar has added to their assortment of energy foods with 20 flavors of the classic Clif Bar, plus 11 Clif Kid’s bars, 15 flavors of Luna bar, 9 Clif Shot, 8 Clif builders, 6 Clif Crunch and Mojo bars and four of the latest addition, Clif Kit’s Organic bars. You may not like all of them, but you’re bound to like at least one or two in the line.
Keep making backcountry turns
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