Jan 28 2015
The M-Equipment’s first product, the Meidjo telemark binding will receive a Gold award from ISPO at the upcoming European trade show for its innovative design. Meidjo combines a Dynafit style low-tech toe piece with a spring loaded plate that attaches to the 2nd heel of a NTN boot. The binding weighs approximately one pound …
Jan 27 2015
The belief that interest in backcountry skiing will continue to grow is evident in many booths at the Winter Outdoor Retailer show in Salt Lake City last week. As ever there are a ton of new skis, boots and bindings on display providing a tangible peek at next season’s toys.
Jan 24 2015
Last January 2014, at the annual Outdoor Retailer Winter show Verde PR teamed up with Emerald Expo to convene a panel of industry leaders to talk about the Business of the Backcountry. In the 1st video in this series, Bruce Tremper discusses the high volume of new backcountry skiers and what that means to avalanche …
Jan 23 2015
Madsen and I have been scheming for years on ways to grow interest in telemark skiing. We have no illusions about taking over the world in a wave of free heel euphoria, but our best laid plans will come to naught unless the equipment to do the dance remains available. So imagine our consternation …
Jan 20 2015
The evolution of Alpine Touring boots marches on with more players in the light is right area and ever more models with tech fittings standard. From the marketing materials send out pre-show, there is nothing revolutionary, but with so many good products already available, who’s crying for a revolution? Steady improvements characterize next years …
Jan 17 2015
The reports are flooding in and M-Equipment is responding by modifying components of the binding and tightening quality control. Thus, problems that are being reported are being fixed. Pierre Mouyade, Meidjo’s designer contacted me to say, “Begin January I discover a problem on the low tech. The four pin inside the 4 spring of the …
Jan 15 2015
Last January 2014, at the annual Outdoor Retailer Winter show Verde PR teamed up with Emerald Expo to convene a panel of industry leaders to talk about the Business of the Backcountry. The questions posed were important and I felt it was important that this seminar be shared beyond the floor of the trade …
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