We just don’t have the resources to combat all the extreme videos that are out there…all these movies that are encouraging people to go out there and just rage.
— Bruce Tremper
Bruce Tremper, Director of Utah’s Avalanche Center
What are the main messages the industry needs to convey to the growing segment of backcountry enthusiasts?
Video Transcript:
Bruce Tremper: The segment is growing pretty rapidly as the numbers say. All the backcountry gear sales are going up and up every year. It’s a steady trend. AT boots went up almost double, uh, I think more than doubled last year. So that’s a huge growth sector while the rest of the industry is pretty flat. We’re seeing more and more people in the backcountry every year. It seems like every year there’s twice as many people out there. It’s just being loved to death.
Everybody wants the same thing; they want powder, and they want solitude, and peace and quiet as well and just to be in the backcountry.
All these folks are headed into the backcountry. There’s a lot of new user groups going in the backcountry and they’re the main problems. The new kids on the block have to learn about avalanches the hard way. It’s hard for us to educate these new user groups that are going into the backcountry.
So we as avalanche centers are operating on very modest funding and we just don’t have the resources to combat all the extreme videos that are out there…shooting all these movies that are encourging people to go out there and just rage.
Those are the patterns that we’re seeing. When we’re at level 3 danger, orange or considerable, which means it’s dangerous conditions, that’s when people are streaming into the backcountry hucking themselves off cliffs, going to steep terrain, running their GoPro camera and posting, and that’s really inappropriate to chose that terrain in those conditions. People are mismatching terrain with the snowpack. It’s very difficult for us to communicate they just need to cool it during those times. The time to go to the extreme terrain is when you have very, very stable snow.
It’s like base jumping, y’know, one mistake and you’re done. With extreme terrain you have to chose extremely stable snowpack.
That’s our job, to try to communicate that to the public. What’s the appropriate terrain they can go in to in certain kinds of conditions and it’s very difficult.
© 2014
Thanks to Verde PR and Outdoor Retailer for hosting the Business of the Backcountry Forum.
3 comments
2 pings
Hallelueah brother.
Making good decisions avie-wise can be difficult enough when it’s just you and your touing partners on the mountain. People are getting full-bore ski area style powder fever out there and it’s getting messy. I’ve always appreciated Bruce Trempers approach and ideas. Sure wish people would listen more . . .
Also wish Bruce and others like him could even just get their message out to the public more effectively.
reading and marking up his book, now. Good stuff . . .
The teacher will appear when the student is ready. IOW – people have to be willing to listen and hear the message. Most times they don’t want to hear that it’s not the right time to go, or the best place at that time. Avalanche centers are doing a great job of communicating, but most times we don’t bother to listen. PS: Guilty as charged.
[…] Last January 2014, at the annual Outdoor Retailer Winter show Verde PR teamed up with Emerald Expo to convene a panel of industry leaders to talk about the Business of the Backcountry. The questions posed were important and I felt it was important that this seminar be shared beyond the floor of the trade show. See the first video here. […]
[…] discusses the high volume of new backcountry skiers and what that means to avalanche safety, click here to see […]